Public Figure

Public Figure

Australia’s digital destination for honest luxury, Public Figure curates conscious fashion that effortlessly blends into the wardrobe of the modern woman. 

On a journey to find a balance between luxury and sustainability, we exist to promote an imperfect sustainable life. Dedicated to uplifting international and Australian labels that embody our core values – style, quality, respect for people and our planet. 

Experience the intersection of style and consciousness in weareable, premium and quality creations designed with a sense of timelessness, destined to become cherished keepsakes for years to come. 


Named after the French saying Public Figure’s first campaign is an ode to travels past. Exploring our favourite petite joies in France in the summer of 1979.

Directed by Jack Birtles @jackbirtles

Model: India Sibilij (Chic Model Management) @india_stibilj 

Creative Director/ Prop Stylist: Jacqui Ives @jacquiivesstylist 

Photographer: Tess Leopold @tessleopold_

Hair and make up: Ashley Penfold @ashleapenfold 

BTS Photographer: Matt Mchattie @mmchattie

Assistant stylist : Anisah Nasir @anisahanasir 

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